Muhammed Basheer, Head of Marketing at AIMER Business School

I help education brands turn attention into admissions.

Six years in marketing, growing education brands across India, the GCC and beyond. I bring ATL, BTL, digital, referral and CRM together into one plan, so leadership can see what's working and fix what isn't.

Also known for Lead generation

Chat on WhatsApp Case studies ↓

Muhammed Basheer, Head of Marketing at AIMER Business School

₹5 Cr+in Meta and Google ad spend managed
3.8×overall return on ad spend (ROAS)
−80%cost per lead, alongside 2× qualified leads, on a unified campaign at MeeM EdTech

Brands and institutions I've worked with

It started with conversations, not campaigns.

My career began in business development, in direct conversations with parents and clients. I heard every reason a family says yes, and every reason they hesitate. Most of those reasons had nothing to do with the ad they'd seen.

That stayed with me through four promotions at MeeM EdTech, leading marketing for GoL School and QuranTutor.ai, and now as Head of Marketing at AIMER Business School. Admissions are won across the whole journey: the brand people already trust, a recommendation from a friend, the seminar they attended, how fast someone calls them back.

Ethical, transparent marketing
Education is a family decision. I don't promise what the institution can't deliver, and clarity builds the trust that converts.
Speed wins the enquiry
The first reply often decides it. I automate routing and follow-up so no lead waits.
Report in admissions, not clicks
Every dashboard I build ends at the number leadership actually cares about.

Expertise

A marketer who builds the machine, too.

Strategy is half the job. The other half is the systems behind it: the CRM, the automations, the dashboards and the pages. I build those myself.

Lead Generation

Full-funnel Meta and Google campaigns engineered for high enrollment intent, eliminating wasted ad spend on unqualified clicks.

Meta Ads (CAPI) Google PMax YouTube & LinkedIn Click-to-WhatsApp Lead Scoring CPL Optimization
Salesforce & CRM Architecture

Admissions pipelines built around real counselor workflows: multi-stage routing, automated ownership, and executive dashboards.

Salesforce LeadSquared HubSpot & Zoho Intelligent Routing Counselor SLAs Custom Dashboards
Marketing Automation

Sub-30-second lead capture, routing, and personalized WhatsApp/email nurturing sequences that convert without manual delays.

WhatsApp Business API n8n & Make Interakt & WATI Zapier Webhooks Drip Journeys Chatbot Flows
Analytics & Intelligence

Single source of truth tracking ad dollars directly to enrolled revenue, so leadership can scale winners and pause leaks.

Looker Studio GA4 & GTM Server-Side CAPI Meta Ads Manager Cohort Analysis Multi-Touch Attribution
Vibe Coding & Rapid Web

I build custom landing funnels, interactive web apps, and internal CRM tools with AI, moving from whiteboard to live in 48 hours.

Claude & Cursor Next.js & React Supabase & Node AI Assistants Interactive Calculators Rapid Prototyping
Team Leadership & Growth

Hiring, mentoring, and scaling multidisciplinary marketing teams across digital, content, creative, and on-ground outreach.

OKR & KPI Architecture Agency Governance Cross-Functional Alignment SOP Workflows Performance Reviews Budget Forecasting

How the system runs

No lead waits.
No lead gets lost.

This is the kind of lead engine I build: from the first click to an admitted student, every step connected and tracked.

AdMeta & GoogleA family clicks an ad
PageLanding page or chatbotEnquiry captured
CRMSalesforce / LeadSquaredLead created and assigned
AutoWhatsApp replyFamily hears back instantly
TeamCounsellor alertOwner notified to call
NurtureFollow-up journeyReminders until a decision
WinAdmissionReported back to ad spend

Full marketing mix

Above the line, below the line, and everything between.

Families see a school on a billboard, meet it at a seminar, ask a friend, then search online. I plan every touchpoint together, so each channel strengthens the next.

ATL Mass Credibility

Outdoor & Mass Media

Commanding authority at scale so parents recognize and respect the institution long before an ad clicks.

Strategic Hoardings Broadcast Coverage Print Features

BTL High-Touch Trust

On-Ground Outreach

Face-to-face engagement in target communities where families can ask questions directly.

School Seminars Campus Roadshows Career Workshops

Digital Predictable Demand

Performance & Organic

Precision-targeted paid search and social campaigns engineered to capture qualified student demand every single day.

Meta Ads (CAPI) Google PMax Intent SEO & AEO

Referral Highest Converting

Structured Word of Mouth

The most trusted channel in education, engineered as a systematic program rather than left to coincidence.

Parent Incentives Student Ambassadors Alumni Advocacy

PR & Influence Borrowed Authority

Key Institutional Alliances

Leveraging respected educational leaders, regional creators, and academic institutions to accelerate trust.

Academic Tie-ups Creator Collabs Press Coverage

CRM & Automation Revenue Conversion

Nurture & Retention

Closing the loop between inquiry and enrollment with sub-30-second response times and intelligent multi-channel cadences.

WhatsApp API Salesforce & LeadSquared Re-enrollment Drips

Case studies

Three projects, start to finish.

What the problem was, what I did, and what changed.

FEATURED CASE STUDY 7 Global Territories (GCC & India)

Doubling Qualified Admissions While Slashing Cost Per Lead

Comprehensive international acquisition campaign connecting paid media algorithms directly with counselor qualification data.

Meta Conversions API Google PMax Counselor Feedback Loop Audience Segmentation

01 The Challenge: Expand enrollment across seven countries without inflating acquisition costs. Previous agency campaigns brought raw form clicks with poor counselor contact rates.
02 The Strategy: Consolidated Meta and Google into a unified funnel. Implemented server-side CAPI tracking and established 24-hour lead quality scoring to retrain bidding algorithms on high-intent parents.
03 The Result: Admissions team experienced the highest close rate in company history, with double the qualified student volume at a fraction of past spend.

              2×
              Increase in Verified Qualified Admissions
            

−80% Reduction in Blended Cost Per Lead (CPL)

MeeM EdTech · Admissions operations

From ad click to counsellor call, automatically

SalesforceWhatsApp APIn8n

The problem: Enquiries were going cold between the ad, the CRM and the first call.
What I did: Connected lead capture to Salesforce and WhatsApp so every enquiry was routed, acknowledged and followed up without manual steps.
What changed: Built for faster first response and fewer lost leads.

Response-time figures being documented

AIMER Business School · Programme launch

Launching Young CEO from a standing start

PositioningMedia partnershipStudent acquisition

The problem: A new entrepreneurship programme for school students, with no audience and no track record.
What I did: Built the audience strategy for students and parents, and a media partnership with MediaOne to earn trust in Kerala and the GCC.
What changed: The launch is under way.

Results will be added after the first intake

ADDITIONAL PORTFOLIO HIGHLIGHTS

More Campaigns & Digital Builds

Proven execution across campaign launches, ad intelligence, and multi-tenant platforms.

MeeM EdTech Student Acquisition

Summer Camp 2026

Full-funnel campaign architecture with localized landing pages, automated WhatsApp routing, and multi-currency payment capture.

Landing Funnel Meta Ads Interakt

MeeM EdTech Proprietary Tool

Meta Ads Intelligence Suite

Custom analytics engine monitoring real-time ad fatigue, anomaly spending alerts, and ROAS attribution directly to admissions.

Looker Studio CAPI Rule Engine

MeeM Group Multi-Brand Strategy

GOL School & QuranTutor.ai

Coordinated market entry, user acquisition across app stores, and automated onboarding journeys for two distinct learning brands.

App Installs CRM Setup Organic Growth

AIMER Business School Executive Program

Future HR Initiative

Targeted B2B and executive recruitment campaign targeting working HR professionals for advanced leadership certifications.

LinkedIn Ads Executive Funnel Webinar Flow

AIMER Business School Competition Web App

Student Entrepreneur Challenge

Custom pitch evaluation portal handling team registrations, business model canvas uploads, and multi-judge scoring.

Next.js App Supabase DB Vibe Coding

Personal Platform SaaS Architecture

Dispatch: WhatsApp Platform

Multi-tenant WhatsApp automation hub built to trigger personalized transactional follow-ups and broadcast sequences at scale.

Cloud API Webhooks Node.js

Approach

Five disciplines, run as one system.

Most teams run these separately and wonder why results stall. I plan them together, so a fix in one shows up in admissions. Select one to see what it covers.

Selected builds

Websites, dashboards and AI tools I've shipped.

I design and build with AI, so ideas go from whiteboard to live in days. Swipe or use the arrows.

01 / 07

aimeryoungceo.com ● Live

AIMER OFFICIAL INITIATIVE

AIMER Business School WEB

AIMER Young CEO 2.0

Registration site for a ₹10 lakh student pitch competition, with an "Ask Young CEO AI" assistant answering questions around the clock.

Landing pageAI assistantLead capture

AIMER Business School Visit Site ↗

golschool.ai ● Live

GOL School WEB

golschool.ai

Admissions site for an IGCSE-aligned online life school, built around free counselling sign-ups and WhatsApp enquiries.

WebsiteAdmissions funnelWhatsApp

Live Admissions Funnel Visit Site ↗

internal tool ● Internal

Hillsinai Finishing School DASH

Hillsinai Academic Intelligence

A governance centre for four academic verticals: 360° student profiles, attendance and grade rules, at-risk alerts and an executive AI briefing.

Web appRole-based accessExecutive AI

Hillsinai Finishing School Request Demo

internal tool ● Live

AIMER Business School DASH

AIMER Insights

Live Meta Ads, LeadSquared and revenue data in one view, tracing spend to admissions so budget follows enrolments. Figures hidden.

Meta AdsLeadSquaredRevenue

AIMER Business School Request Demo

internal tool ● Live

MeeM EdTech DASH

LeadIntel

Pipeline, lead quality, campaigns and AI remarks on every lead, so counsellors know who to call first. Figures hidden.

Salesforcen8nAI remarks

Proprietary Dashboard Request Demo

meemacademia.com ● Live

MeeM EdTech AI

Admissions chatbot

Guides families to the right course in five steps and sends every enquiry to Salesforce and WhatsApp instantly.

AI chatSalesforceWhatsApp API

WhatsApp & Salesforce Live Visit Site ↗

drmint.in ● Live

Mint Dental Clinic, Wayanad WEB

drmint.in

A premium website for a dental clinic, designed to turn visits into booked appointments.

WebsiteAppointment bookingLocal SEO

Mint Dental Clinic, Wayanad Visit Site ↗

SYSTEMS & VIBE CODING

Need a custom marketing engine, admissions CRM or AI chatbot built?

I architect and ship custom, production-grade enrollment software and internal dashboards in days, not months.

Knowledge & Strategy

Perspectives on education marketing, CRM & growth.

Real campaign playbooks, conversion frameworks, and marketing automation architectures from 6+ years in the trenches across India and the GCC.

Performance Marketing 5 min read

Scaling Admissions Across 7 Markets: How We Cut Cost-Per-Lead by 80%

Why most education brands burn ad spend on vanity leads, and how uniting Meta, Google PMax, and counselor feedback loops doubled our qualified admission pipeline.

Oct 2026 · Case Framework Read article

CRM & Automation 6 min read

Why 60% of EdTech Leads Go Cold in 15 Minutes (And How to Fix It With WhatsApp & Salesforce)

Speed to lead is the single biggest predictor of enrollment. Here is the exact automated routing and WhatsApp follow-up architecture we use so no inquiry slips through.

Sep 2026 · Systems Blueprint Read article

Brand Strategy 4 min read

Launching Young CEO 2.0: Orchestrating High-Trust Broadcast Partnerships with MediaOne

How we positioned a new student entrepreneurship pitch competition from zero into a recognized national property by blending television media with ground-level school seminars.

Aug 2026 · Media Partnership Read article

AI & Vibe Coding 4 min read

Vibe Coding for Marketing Leaders: Shipping Web Apps & Internal Tools in 48 Hours

Why modern growth leaders who build their own landing engines, chatbots, and dashboards with LLMs move 10x faster than traditional agencies waiting on tickets.

Jul 2026 · Builder Playbook Read article

Experience

Six years building education brands.

Special Achievement AwardMeeM EdTech, 2024
Special Appreciation AwardMeeM EdTech, 2025
BA EnglishGovt. College Mananthavady, Kannur University
CertifiedGoogle Analytics · HubSpot · SEMrush · Coursera

CurrentSince October 2026 · Kozhikode

Head of Marketing

AIMER Business School

Leading brand, strategy and student acquisition across ATL, BTL and digital: programme launches including Young CEO and Future HR, outreach sessions, media and creator partnerships, an admissions analytics dashboard, and a rebuild of the school's website.

Online education · GCC, India and beyondApril 2021 – September 2026

MeeM EdTech

Joined in business development and was promoted four times, to leading a cross-functional marketing team across multiple education brands.

Marketing ManagerSep 2025 – Sep 2026
Marketing Team LeadSep 2024 – Sep 2025
Digital Marketing ManagerMay 2023 – Aug 2024
Digital Marketing ExecutiveSep 2022 – Apr 2023
Business Development ExecutiveApr 2021 – Aug 2022

Alongside MeeM EdTech2025 – 2026

Marketing leadership, partner brands

Marketing Manager, QuranTutor.aiFeb 2025 – Aug 2026
Marketing Manager, GoL SchoolNov 2025 – Jul 2026

Led marketing teams for an AI Quran learning app and an international hybrid online school: strategy, paid and organic growth, app installs, and CRM and WhatsApp automation for admissions.

AlongsideOngoing

Co-founder, Growity Solutions

A marketing solutions company and digital marketing school I co-founded. We deliver campaigns, CRM and automation for clients, and I teach the three-month AI Marketing & Automation Mastery programme from real campaigns.

Working together

How I can help.

Integrated growth strategy

One unified blueprint across ATL, BTL, digital, and word-of-mouth with every rupee tied directly to enrolled revenue targets.
For founders, deans & leadership teams
CRM & Marketing Automation

Salesforce or LeadSquared architecture, sub-30-second WhatsApp auto-routing, and attribution dashboards so zero inquiries leak.
For institutions losing leads between touchpoints
Training, Workshops & Keynotes

High-impact, case-tested training on AI marketing, performance bidding, and CRM automation for institutional teams and student cohorts.
For business schools, events & universities

Contact

Let's talk about what you want to grow.

Tell me a little about your organisation and the challenge. I reply to every message personally.