Muhammed Basheer, Head of Marketing at AIMER Business School
Six years in marketing, growing education brands across India, the GCC and beyond. I bring ATL, BTL, digital, referral and CRM together into one plan, so leadership can see what's working and fix what isn't.
Also known for Lead generation
Brands and institutions I've worked with
My career began in business development, in direct conversations with parents and clients. I heard every reason a family says yes, and every reason they hesitate. Most of those reasons had nothing to do with the ad they'd seen.
That stayed with me through four promotions at MeeM EdTech, leading marketing for GoL School and QuranTutor.ai, and now as Head of Marketing at AIMER Business School. Admissions are won across the whole journey: the brand people already trust, a recommendation from a friend, the seminar they attended, how fast someone calls them back.
Education is a family decision. I don't promise what the institution can't deliver, and clarity builds the trust that converts.
The first reply often decides it. I automate routing and follow-up so no lead waits.
Every dashboard I build ends at the number leadership actually cares about.
Expertise
Strategy is half the job. The other half is the systems behind it: the CRM, the automations, the dashboards and the pages. I build those myself.
Full-funnel Meta and Google campaigns that bring in qualified enquiries, not just volume.
CRM set up around how admissions teams actually work: stages, routing, ownership and reporting.
Every lead captured, acknowledged, assigned and followed up without anyone copying data.
Live views from ad spend to admissions, so leadership decides on facts.
I build landing pages, web apps, chatbots and internal tools with AI, fast enough to test ideas this week.
Hiring, training and leading marketing teams across several education brands at once.
How the system runs
This is the kind of lead engine I build: from the first click to an admitted student, every step connected and tracked.
Full marketing mix
Families see a school on a billboard, meet it at a seminar, ask a friend, then search online. I plan every touchpoint together, so each channel strengthens the next.
Visibility and credibility at scale.
Outdoor campaigns, hoardings and media partnerships
Face-to-face trust in the communities you serve.
School and campus outreach, seminars, career talks, events and exhibitions
Measurable demand, every day.
Meta and Google Ads, SEO and AEO, content and social media
The most trusted channel in education, run as a programme rather than left to chance.
Parent and student referral programmes, alumni and ambassador networks
Borrowed trust from voices people follow.
Media partners, creators and influencers, institutional tie-ups
Turning enquiries into enrolments, and students into advocates.
WhatsApp and email journeys, lead follow-up, re-enrolment
Case studies
What the problem was, what I did, and what changed.
2×qualified leads
−80%cost per lead
Approach
Most teams run these separately and wonder why results stall. I plan them together, so a fix in one shows up in admissions. Select one to see what it covers.
Selected builds
I design and build with AI, so ideas go from whiteboard to live in days. Swipe or use the arrows.
AIMER Business School × MediaOne
Registration site for a ₹10 lakh student pitch competition, with an "Ask Young CEO AI" assistant answering questions around the clock.
GOL School
Admissions site for an IGCSE-aligned online life school, built around free counselling sign-ups and WhatsApp enquiries.
Hillsinai Finishing School
A governance centre for four academic verticals: 360° student profiles, attendance and grade rules, at-risk alerts and an executive AI briefing.
AIMER Business School
Live Meta Ads, LeadSquared and revenue data in one view, tracing spend to admissions so budget follows enrolments. Figures hidden.
MeeM EdTech
Pipeline, lead quality, campaigns and AI remarks on every lead, so counsellors know who to call first. Figures hidden.
MeeM EdTech
Guides families to the right course in five steps and sends every enquiry to Salesforce and WhatsApp instantly.
Mint Dental Clinic, Wayanad
A premium website for a dental clinic, designed to turn visits into booked appointments.
Experience
CurrentSince October 2026 · Kozhikode
AIMER Business School
Leading brand, strategy and student acquisition across ATL, BTL and digital: programme launches including Young CEO and Future HR, outreach sessions, media and creator partnerships, an admissions analytics dashboard, and a rebuild of the school's website.
Online education · GCC, India and beyondApril 2021 – September 2026
Joined in business development and was promoted four times, to leading a cross-functional marketing team across multiple education brands.
Alongside MeeM EdTech2025 – 2026
Led marketing teams for an AI Quran learning app and an international hybrid online school: strategy, paid and organic growth, app installs, and CRM and WhatsApp automation for admissions.
AlongsideOngoing
A marketing solutions company and digital marketing school I co-founded. We deliver campaigns, CRM and automation for clients, and I teach the three-month AI Marketing & Automation Mastery programme from real campaigns.
Working together
One plan across ATL, BTL, digital and referral, with budget tied to your admissions or revenue targets.
For founders and leadership teamsSalesforce or LeadSquared, WhatsApp follow-up and reporting, set up so nothing slips through.
For teams losing leads between stepsPractical sessions on performance marketing, CRM and AI for marketing teams and students.
For institutions and eventsContact
Tell me a little about your organisation and the challenge. I reply to every message personally.